Last Updated: September 30, 2025

1. PRESENTATION AND  IDENTIFICATION OF THE PERSON IN CHARGE

1. a) Responsible: Apparent Group Limited, Company Registration Number 73428962 (hereinafter “Decor AI” or “Apparent Group Limited”)
2. b) Registered Office: FLAT/RM 05-06 HOLLYWOOD PLAZA, 610 NATHAN ROAD, 18/F, KL, Hong Kong
3. c) Activity: Development and operation of AI-powered mobile applications for interior and exterior design visualization
4. d) Email: hello@apparentgroup.co
5. e) Website: https://decorai.life

2. DESCRIPTION OF THE ACTIVITY

Through the website https://decorai.life (hereinafter “Website”), information is made available to all USERS regarding the activities carried out by Apparent Group Limited, as well as information about the Decor AI mobile application currently available for download on iOS (Apple App Store) and Android (Google Play Store).

The Website provides:

• Information about Decor AI app features and capabilities
• Download links to app stores
• Product demonstrations and examples
• Customer support information
• Access to legal documents (Terms of Use, Privacy Policy, Contract Conditions)
• Marketing and promotional content
• Blog posts and design inspiration (where applicable)
• Social media links and integrations

The Website serves as an informational and promotional platform for the Decor AI mobile application and does not directly provide the AI design services, which are exclusively available through the mobile application.

3. ACCEPTANCE OF THE CONDITIONS OF USE OF THE WEBSITE

The use of this Website is governed by the following General Terms and Conditions of Use (hereinafter “GENERAL CONDITIONS”).

Access and Cost: Access to this Website and the information contained therein is completely free of charge, without prejudice to the cost of internet connection and any data charges from the USER’s internet service provider or mobile carrier.

Data Processing: We inform you that the use of our Website may involve the processing of your personal data. By using the Website, you must understand and accept these GENERAL CONDITIONS, the PRIVACY POLICY, and COOKIES POLICY detailed herein.

No Commercial Relationship: The USER is informed and accepts that access to the Website does not in any way imply the beginning of a commercial relationship with Apparent Group Limited. Commercial relationships are established only through subscription to services via the mobile application.

User Declaration: By using the Website, the USER declares that:

1. a) They are a person of full age and/or full legal responsibility under the laws of the jurisdiction where they reside (at least 13 years of age with parental consent if under 18, or 18+ for independent contracting)
2. b) They have previously read, understand, and accept the GENERAL CONDITIONS, the PRIVACY POLICY, and COOKIES POLICY
3. c) They understand that download and use of the mobile application is subject to separate Terms of Use and Contract Conditions

4. MODIFICATION OF CONDITIONS

The information on this Website is constantly evolving to provide the best possible user experience. However, the updated GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY will be available at all times on this Website.

Notice of Changes: If any aspect of the GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY is modified, the changes will be:

• Published on the Website with updated “Last Updated” date
• Communicated to registered users via email where appropriate
• Made available in the mobile application

User Responsibility: We recommend that USERS:

• Read all policies periodically
• Review any communications received from Decor AI
• Check for updates before making decisions based on Website content
• Review policies before downloading the application or subscribing to services

Continued Use: The USER accepts any modifications from the moment they continue to use the Website and/or download the application and/or subscribe to services offered through the application.

5. ESSENTIAL OBLIGATIONS OF THE USER

Every USER, from the moment they start using the Website, is obliged to comply with the following essential obligations:

5.1 Lawful Use

1. a) Legal Compliance: Use the Website without engaging in illegal, illicit, or unauthorized actions, or actions contrary to the provisions of the GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY.
2. b) System Integrity: Not damage, disable, overload, or deteriorate the Website or prevent normal use or enjoyment thereof by other users.
3. c) Security: Not make any attempt to:

• Violate access levels or security measures
• Incorrectly manipulate data or systems
• Duplicate or export protected data or information
• Access restricted areas of Apparent Group Limited’s or third parties’ computer systems
• Introduce programs, viruses, malware, or any other device that produces or may produce modifications in computer systems
• Conduct denial of service (DoS) attacks or similar malicious activities
• Use automated systems (bots, scrapers) to access or extract Website content

5.2 Technical Requirements

1. d) Necessary Software: Be aware of the technical and legal requirements necessary for correct access and use of the Website, which may involve:

• Updated web browser
• JavaScript enabled
• Cookies enabled (for full functionality)
• Stable internet connection
• Downloading certain programs or plugins for enhanced features

5.3 Intellectual Property

1. e) Content Protection: Not use, link, copy, disclose, transfer, or transmit to third parties in any form whatsoever:

• The contents published on the Website or any part thereof
• Information about Apparent Group Limited
• Copyrighted materials (images, text, videos, etc.)
• Trademarks, logos, or brand elements

Exception: Users may share links to the Website and use official sharing buttons provided without prior written permission from Apparent Group Limited.

5.4 Reputation

1. f) Brand Protection: Not damage the image and reputation of Apparent Group Limited in any way, nor carry out any activity or make comments that could:

• Harm the brand’s good name
• Create false associations or endorsements
• Misrepresent Apparent Group Limited’s products or services
• Defame, disparage, or make false claims about the company

5.5 Policy Acceptance

1. g) Informed Consent: Read, understand, and accept the GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY before using the Website or downloading the mobile application.

Consequences of Violation: Failure to comply with these obligations may result in:

• Immediate blocking of access to the Website
• Legal action for damages
• Reporting to appropriate authorities for illegal activities
• Termination of any application subscription without refund

6. INTELLECTUAL PROPERTY RIGHTS

6.1 Ownership of Website Content

This Website, its contents, and distinctive signs are protected by international intellectual and industrial property laws, including but not limited to copyright, trademark, and design rights applicable in Hong Kong and internationally.

Apparent Group Limited is the exclusive owner of all intellectual property rights over:

• Website design, layout, and structure
• Text content, articles, and descriptions
• Images, photographs, and graphics (unless attributed to third parties)
• Videos, animations, and multimedia content
• Decor AI logo, trademarks, and brand elements
• Software code, scripts, and technical infrastructure
• Selection and arrangement of content
• AI model outputs displayed for promotional purposes

Apparent Group Limited reserves the right to use and exploit these rights in any form permitted by law.

6.2 Prohibited Actions

It is strictly forbidden to:

1. a) Reproduce any content without authorization b) Distribute Website materials to third parties c) Publicly communicate or broadcast Website content d) Transform or create derivative works from Website content e) Make available to the public any Website materials f) Exploit in any form the contents, design, or presentation of the Website

These acts of exploitation may only be carried out with:

• Prior express written authorization from Apparent Group Limited
• Explicit reference to Apparent Group Limited’s ownership of intellectual property rights
• Compliance with any conditions specified in the authorization

6.3 User Rights and Limitations

By using the Website:

• The USER does not acquire any ownership rights over Website content
• The USER may only view and navigate the Website for personal, non-commercial purposes
• The USER agrees to comply with these GENERAL CONDITIONS
• Any authorized use must be in accordance with applicable intellectual property laws

6.4 Third-Party Content

Where the Website displays content owned by third parties (e.g., stock photos, licensed materials, partner content):

• Appropriate attribution is provided where required
• Third parties retain all rights to their content
• Users must respect third-party intellectual property rights
• Apparent Group Limited has obtained necessary licenses or permissions

6.5 AI-Generated Content

Example images generated by the Decor AI application and displayed on the Website for promotional purposes:

• Are owned by Apparent Group Limited or licensed for marketing use
• May not be reproduced without permission
• Serve as demonstrations of app capabilities
• Do not grant users any rights to the displayed designs

6.6 Reporting Infringement

If the USER detects any activity that could infringe intellectual or industrial property rights or any other legal rights, please inform us immediately by sending an email to: hello@apparentgroup.co

We take intellectual property seriously and will investigate all reports promptly.

7. HYPERLINKS AND LINKED SITES

7.1 Hyperlinks to This Website

Authorization Required: Any USER or natural/legal person who intends to establish a hyperlink or technical linking device (e.g., links, frames, deep links) from their website to this Website (hereinafter “HYPERLINK”) must obtain prior written authorization from Apparent Group Limited.

To request authorization:

• Send a written request to hello@apparentgroup.co
• Include: your website URL, proposed link placement, context
• Wait for explicit written approval before creating the link

Conditions for Hyperlinks: The establishment of a HYPERLINK does not imply:

• Any relationship between Apparent Group Limited and the owner of the website containing the HYPERLINK
• Acceptance or approval by Apparent Group Limited of the linking website’s contents, products, or services
• Any endorsement, sponsorship, or partnership

Prohibited Linking: Hyperlinks are prohibited from websites that:

• Contain illegal, offensive, or inappropriate content
• Promote violence, discrimination, or hatred
• Infringe intellectual property rights
• Engage in fraudulent or deceptive practices
• Compete directly with Decor AI services
• Misrepresent the nature of Apparent Group Limited’s services

Revocation Rights: Apparent Group Limited reserves the right to:

• Prohibit or disable any HYPERLINK at any time without prior notice
• Revoke previously granted linking permissions
• Take legal action against unauthorized or harmful links

Revocation is especially likely in cases of:

• Unlawfulness of the activity or contents of the website containing the HYPERLINK
• Changes to the linking website that make it unsuitable
• Misrepresentation or false association with Decor AI brand

7.2 Linked Sites (Outbound Links)

Third-Party Websites: Apparent Group Limited may provide access through this Website to internet sites or portals belonging to and/or managed by third parties (hereinafter “LINKED SITES”), including:

• App store pages (Apple App Store, Google Play Store)
• Social media profiles (Instagram, Facebook, Twitter, etc.)
• Partner websites
• Cloud service provider websites
• Blog platforms or content hosting sites
• Payment processor websites

Disclaimer of Responsibility: Apparent Group Limited:

• Does NOT offer or market the information, contents, products, or services available on LINKED SITES
• Does NOT approve, supervise, or control in any way the contents, products, or services of LINKED SITES
• Does NOT assume any responsibility for material on LINKED SITES
• Provides links for user convenience only

User Responsibility: The USER assumes exclusively all responsibility for:

• Navigation through LINKED SITES
• Any transactions conducted on LINKED SITES
• Privacy and security on LINKED SITES
• Terms and conditions of LINKED SITES
• Any damages or losses incurred through LINKED SITES

Terms of Service: LINKED SITES are governed by their own terms of service, privacy policies, and applicable laws. Users must review and accept those terms before using LINKED SITES.

Link Accuracy: While we strive to maintain accurate links, Apparent Group Limited:

• Does not guarantee that links will always be functional
• May not immediately remove or update broken or changed links
• Is not responsible if LINKED SITES change their content or policies

8. PRIVACY POLICY

This Privacy Policy applies to personal data collected through the Website. For privacy practices related to the mobile application, please refer to the separate Privacy Policy included in the app’s Terms of Use.

Any changes to data processing practices will be reflected and updated in this policy. We recommend USERS review it frequently. For questions, please contact: hello@apparentgroup.co

8.1 Who Are We?

Data Controller: Apparent Group Limited, Company Registration Number 73428962, with registered office at FLAT/RM 05-06 HOLLYWOOD PLAZA, 610 NATHAN ROAD, 18/F, KL, Hong Kong, is responsible for the processing of USERS’ personal data collected through the Website.

We process personal data in accordance with applicable data protection regulations, including:

• Hong Kong Personal Data (Privacy) Ordinance
• General Data Protection Regulation (GDPR) for EU users
• California Consumer Privacy Act (CCPA) for California users
• Other applicable regional data protection laws

8.2 What Is Personal Data?

Personal data is any information that independently or combined with other available information identifies or allows the identification of a natural person, directly or indirectly.

Examples include:

• Name, surname
• Email address
• Telephone number
• IP address
• Device identifiers
• Browsing behavior and website usage data
• Location data (approximate, based on IP)
• Social media profile information (if you interact with our social profiles)
• Any other information that can identify you

8.3 What Data Do We Collect Through the Website?

Data You Provide Directly:

1. a) Contact Form / Email Inquiries:

• Name
• Email address
• Message content
• Any other information you choose to provide

1. b) Newsletter Subscription (if applicable):

• Email address
• Name (optional)
• Subscription preferences

1. c) Social Media Interactions:

• Username/handle
• Public profile information
• Comments, likes, shares

Data Collected Automatically:

1. d) Technical and Usage Data:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Pages visited on the Website
• Time spent on pages
• Referring website/source
• Links clicked
• Date and time of visits
• Approximate location (country/city based on IP)

1. e) Cookies and Tracking Technologies:

• Cookie identifiers
• Analytics data
• Marketing/advertising tracking data
• Session information
• (See Section 9 – Cookie Policy for details)

Data Quality: The USER guarantees that personal data provided to Apparent Group Limited is truthful and accurate, and is responsible for communicating any changes.

8.4 Data Processing, Purpose, Legal Basis, and Retention Periods

Apparent Group Limited processes personal data for the following purposes:

A. Website Functionality and Security

Purpose: Ensure proper functioning and security of the Website

Processing Activities:

• Maintain Website uptime and performance
• Prevent fraud, abuse, and security threats
• Troubleshoot technical issues
• Monitor for malicious activity

Legal Basis: Legitimate interest in maintaining secure and functional Website

Data Processed: IP address, device data, usage logs, security logs

Retention Period: Logs retained for up to 12 months, security incident data retained as long as necessary for legal compliance

B. Communication and Customer Support

Purpose: Respond to inquiries, provide customer support, manage communications

Processing Activities:

• Answer questions sent via contact form or email
• Provide information about Decor AI app and services
• Troubleshoot issues
• Handle complaints or feedback

Legal Basis:

• Legitimate interest in providing customer service
• Contract performance (if inquiry relates to existing subscription)
• Consent (where explicitly given)

Data Processed: Name, email address, inquiry content, correspondence history

Retention Period: Retained until inquiry is resolved plus 1 year for quality assurance, or longer if required by law

C. Marketing and Promotional Communications

Purpose: Send newsletters, product updates, promotional offers, design inspiration

Processing Activities:

• Email marketing campaigns
• Product announcements
• Special offers and discounts
• Design tips and inspiration content

Legal Basis:

• Explicit consent (for newsletter subscriptions)
• Legitimate interest (for existing customers, where permitted by law)

Data Processed: Email address, name, subscription preferences, engagement data (open rates, clicks)

Retention Period: Until you unsubscribe or withdraw consent, then deleted within 30 days

Opt-Out: You can unsubscribe at any time by clicking the unsubscribe link in emails or contacting hello@apparentgroup.co

D. Analytics and Website Improvement

Purpose: Understand how users interact with the Website to improve user experience and content

Processing Activities:

• Analyze visitor behavior and traffic patterns
• Measure effectiveness of marketing campaigns
• Identify popular content and features
• Optimize Website design and navigation
• A/B testing of Website elements

Legal Basis:

• Legitimate interest in improving Website and services
• Consent (for non-essential analytics cookies)

Data Processed: IP address (anonymized where possible), device information, pages viewed, time spent, referring sources, click behavior

Retention Period: Aggregated analytics data retained for up to 26 months; raw data deleted or anonymized after 14 months

E. Advertising and Remarketing

Purpose: Display relevant advertisements to users who have visited our Website

Processing Activities:

• Targeted advertising on third-party platforms
• Remarketing to previous Website visitors
• Measuring ad campaign effectiveness
• Custom audience creation

Legal Basis: Consent (obtained through cookie banner)

Data Processed: Cookie identifiers, browsing behavior, device information, demographic data (where available from ad platforms)

Retention Period: As long as you maintain cookies; can be deleted by clearing browser cookies or opting out

Opt-Out: Adjust cookie preferences through our cookie banner or browser settings

F. Social Media Integration

Purpose: Enable social media sharing and integrate social media content

Processing Activities:

• Social media share buttons
• Embedded social media feeds
• Social login (if implemented)

Legal Basis:

• Consent (when you interact with social features)
• Legitimate interest in providing social sharing functionality

Data Processed: Varies by platform; typically includes social media user ID, public profile information

Retention Period: Controlled by respective social media platforms; see their privacy policies

G. Legal Compliance and Protection

Purpose: Comply with legal obligations and protect our legal rights

Processing Activities:

• Comply with court orders, subpoenas, or legal requirements
• Enforce terms and conditions
• Protect against fraud or abuse
• Defend legal claims

Legal Basis:

• Legal obligation
• Legitimate interest in protecting legal rights

Data Processed: Any relevant personal data necessary for legal purposes

Retention Period: As long as required by applicable law or legal proceedings

8.5 Data Processors and Third-Party Recipients

Personal data collected through the Website may be processed by third-party service providers acting as data processors or independent controllers:

Website Hosting and Infrastructure:

• Cloud Hosting Provider (e.g., AWS, Google Cloud, or similar)
  • Location: United States or other regions
  • Purpose: Website hosting, data storage, content delivery
  • Privacy Policy: [Provider’s policy URL]

Analytics Services:

• Google Analytics – Google LLC
  • Location: United States
  • Purpose: Website analytics, user behavior analysis
  • Privacy Policy: https://policies.google.com/privacy
• Mixpanel Inc. (if used)
  • Location: United States
  • Purpose: Product analytics, user engagement tracking
  • Privacy Policy: https://mixpanel.com/legal/privacy-policy/

Marketing and Communication:

• Email Service Provider (e.g., SendGrid, Mailchimp, or similar)
  • Location: United States
  • Purpose: Email delivery, newsletter management
  • Privacy Policy: [Provider’s policy URL]

Advertising and Remarketing:

• Google Ads / DoubleClick

   

  • Location: United States
  • Purpose: Targeted advertising, remarketing
  • Privacy Policy: https://policies.google.com/privacy
• Facebook Pixel (if used)

   

  • Location: United States
  • Purpose: Social media advertising, conversion tracking
  • Privacy Policy: https://www.facebook.com/privacy/

Social Media Platforms:

When you interact with our social media content or share buttons:

• Instagram (Meta Platforms)
• Facebook (Meta Platforms)
• Twitter/X
• LinkedIn
• (Other platforms as applicable)

Data Sharing Principles:

• We do NOT sell personal data to third parties
• Third-party processors are contractually bound to protect your data
• Processors may only use data for specified purposes
• We conduct due diligence on processor security practices
• Processors must comply with applicable data protection laws

Public Authorities: We may disclose personal data to public authorities, regulatory bodies, or law enforcement when:

• Required by law or legal process
• Necessary to protect our rights or property
• Needed to prevent fraud or abuse
• Required for public safety

8.6 International Data Transfers

Location of Processing: Apparent Group Limited is registered in Hong Kong. By using the Website, you acknowledge and consent to the transfer of your personal data to Hong Kong and other countries where our service providers operate, including the United States.

Data Protection Standards: Countries outside your jurisdiction may have different data protection laws. However, we ensure appropriate safeguards are in place:

For transfers from the European Union:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions where applicable
• Other legally recognized transfer mechanisms

For transfers from other jurisdictions:

• Compliance with applicable cross-border data transfer rules
• Contractual protections with service providers
• Technical and organizational security measures

Specific International Transfers:

The following international data transfers occur:

1. a) Google Inc. / Google LLC

• Location: United States
• Services: Analytics, hosting, email
• Safeguards: Standard Contractual Clauses, Privacy Shield successor framework
• Privacy Policy: https://policies.google.com/privacy

1. b) Mixpanel Inc.

• Location: United States
• Services: Analytics
• Safeguards: Standard Contractual Clauses
• Privacy Policy: https://mixpanel.com/legal/privacy-policy/

1. c) Amazon Web Services (AWS)

• Location: United States and other regions
• Services: Cloud infrastructure, hosting
• Safeguards: AWS Data Processing Agreement, Standard Contractual Clauses
• Privacy Policy: https://aws.amazon.com/privacy/

1. d) Other Service Providers

• Specific providers and safeguards are detailed in our full Data Processing Register
• Available upon request to hello@apparentgroup.co

Your Consent: By accepting this Privacy Policy and using the Website, you explicitly consent to international transfers of your personal data to the countries and service providers listed above.

EU Users: You have the right to obtain information about safeguards in place for your data transfers. Contact hello@apparentgroup.co for more details.

8.7 Where Do We Get the Data From?

We obtain USER data:

Directly from you:

• When you fill out contact forms
• When you subscribe to newsletters
• When you send emails to us
• When you interact with our social media
• When you voluntarily provide information

Automatically:

• Through cookies and similar technologies
• Through Website analytics
• From your device and browser when you visit the Website

From third parties:

• Social media platforms (if you interact with our profiles)
• Advertising partners (anonymized data for targeting)
• Public sources (e.g., publicly available social media profiles)

We do not purchase personal data from data brokers.

8.8 Exercise of Rights

Under applicable data protection laws, you have the following rights regarding your personal data:

a) Right of Access

Obtain confirmation of whether we process your personal data and, if so, receive information about:

• What data we hold
• Why we process it
• Who we share it with
• How long we keep it
• A copy of your data

b) Right to Rectification

Correct inaccurate or incomplete personal data we hold about you.

c) Right to Erasure (“Right to Be Forgotten”)

Request deletion of your personal data when:

• It’s no longer necessary for the purposes it was collected
• You withdraw consent (where consent was the legal basis)
• You object to processing and there are no overriding legitimate grounds
• It was processed unlawfully
• Legal obligation requires deletion

Limitations: We may retain data when required by law or for legal claims.

d) Right to Restriction of Processing

Request that we limit processing of your data when:

• You contest the accuracy of the data
• Processing is unlawful but you don’t want data deleted
• We no longer need the data but you need it for legal claims
• You’ve objected to processing pending verification of grounds

e) Right to Object

Object to processing based on legitimate interests. We will cease processing unless we have compelling legitimate grounds that override your interests.

Special Cases:

• Direct marketing: You have an absolute right to object to marketing communications
• Profiling/automated decisions: You can object to decisions based solely on automated processing

f) Right to Data Portability

Receive your personal data in a structured, commonly used, machine-readable format and have it transmitted to another controller where:

• Processing is based on consent or contract
• Processing is carried out by automated means

g) Right to Withdraw Consent

Where processing is based on consent, you can withdraw consent at any time. This does not affect the lawfulness of processing before withdrawal.

h) Right to Lodge a Complaint

File a complaint with a data protection supervisory authority in your jurisdiction if you believe we have violated your data protection rights.

How to Exercise Your Rights:

Send a written request to:

• Email: hello@apparentgroup.co
• Subject Line: “Data Protection Rights Request”
• Include:
  • Your full name
  • Email address used on our Website
  • Specific right(s) you wish to exercise
  • Copy of ID (for verification purposes)
  • Details of your request

Response Time: We will respond to requests within 30 days (or as required by applicable law, e.g., 1 month under GDPR).

Verification: For security, we may request additional information to verify your identity before processing requests.

No Fee: Exercising your rights is generally free of charge. However, we may charge a reasonable fee or refuse requests that are manifestly unfounded, excessive, or repetitive.

8.9 Data Protection Officer and Complaints to Supervisory Authority

Contact for Privacy Questions: For any questions or concerns about how we process your personal data:

• Email: hello@apparentgroup.co
• We aim to respond within 48-72 hours

Data Protection Officer: For specific data protection inquiries or to exercise your rights:

• Email: hello@apparentgroup.co
• (Or dedicated DPO email if you appoint one in the future)

Supervisory Authority: You have the right to lodge a complaint with a data protection supervisory authority, particularly in:

• Your country of residence
• Your place of work
• The place where you believe a data protection violation occurred

For EU Users:

• Find your local data protection authority: https://edpb.europa.eu/about-edpb/about-edpb/members_en
• EU-wide online dispute resolution: http://ec.europa.eu/consumers/odr/

For Hong Kong Users:

• Office of the Privacy Commissioner for Personal Data (PCPD)
• Website: https://www.pcpd.org.hk/
• Email: enquiry@pcpd.org.hk

For UK Users:

• Information Commissioner’s Office (ICO)
• Website: https://ico.org.uk/
• Helpline: 0303 123 1113

For California Users:

• California Attorney General’s Office
• Website: https://oag.ca.gov/privacy

8.10 Security and Guarantees

Security Commitment: Apparent Group Limited is committed to protecting your personal data and has implemented appropriate technical and organizational security measures to prevent:

• Unauthorized access
• Unauthorized disclosure
• Accidental loss
• Alteration or destruction
• Unlawful processing

Security Measures Include:

Technical Measures:

• Encryption of data in transit (HTTPS/TLS)
• Encryption of sensitive data at rest
• Secure authentication and access controls
• Regular security updates and patches
• Firewall and intrusion detection systems
• Regular security testing and vulnerability assessments
• Secure backup and disaster recovery procedures

Organizational Measures:

• Access to data limited to authorized personnel only
• Employee training on data protection and security
• Confidentiality agreements with employees and contractors
• Data processing agreements with third-party processors
• Regular review and update of security policies
• Incident response procedures
• Privacy by design and by default principles

Risk Assessment: We regularly assess risks to personal data considering:

• State of technology
• Implementation costs
• Nature and scope of processing
• Context and purposes of processing
• Risks to individuals’ rights and freedoms

Data Breach Response: In the event of a personal data breach:

• We will investigate and contain the breach promptly
• Notify relevant supervisory authorities within 72 hours (where required)
• Notify affected individuals without undue delay if high risk to their rights
• Document breaches and our response actions

Limitations: While we implement strong security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to improve our protections.

User Responsibility: Users should also take precautions:

• Use strong, unique passwords
• Keep login credentials confidential
• Use secure internet connections
• Keep devices and browsers updated
• Be cautious of phishing attempts

8.11 Minors

Age Restrictions: The Website is directed toward persons aged 13 years and older. We comply with children’s privacy laws including COPPA (Children’s Online Privacy Protection Act) and similar regulations.

Parental Consent:

• Under 13: The Website is not intended for children under 13. We do not knowingly collect personal data from children under 13.
• Ages 13-17: Minors between 13 and 17 should use the Website only with parental or guardian consent.
• 18+: Users 18 and older may use the Website without restriction.

No Deliberate Collection from Children: Apparent Group Limited does not deliberately collect information from persons under 18 without written and express authorization from parents and/or guardians.

Technical Measures: We employ reasonable technical means to prevent minors from:

• Providing personal information without parental consent
• Accessing age-inappropriate content
• Entering into contracts without legal capacity

Discovery of Minor’s Data: If we discover that a minor under 13 has provided personal data, or that a minor aged 13-17 has provided data without parental consent, we will:

• Delete the information promptly
• Not use it for any purpose
• Not disclose it to third parties
• Notify the competent authority if required by law

How to Report: If you detect or become aware that a minor has used the Website or provided personal data without appropriate consent:

• Contact us immediately: hello@apparentgroup.co
• Provide details to help us locate and delete the data
• We will investigate and take appropriate action

Parent/Guardian Rights: Parents or guardians may:

• Request access to their child’s data
• Request deletion of their child’s data
• Refuse further collection of their child’s data
• Contact us with concerns: hello@apparentgroup.co

Mobile Application: For specific policies regarding minors using the Decor AI mobile application, please refer to the separate Terms of Use and Privacy Policy within the app.

9. COOKIE POLICY

9.1 What Is a Cookie?

A cookie is a small text file that is downloaded to your device (computer, smartphone, tablet) when you access and use this Website. Cookies store and retrieve information about your browsing activity.

Purpose of Cookies: Cookies help us:

• Remember your preferences and settings
• Understand how you use our Website
• Improve your user experience
• Provide relevant content and advertising
• Analyze Website traffic and performance
• Secure the Website and prevent fraud

What Cookies Are NOT:

• Cookies are not viruses or malware
• Cookies cannot access other files on your device
• Cookies cannot be used to identify you personally (unless combined with other data)

9.2 What Types of Cookies Are There?

A. By Entity Managing Them:

First-Party Cookies:

• Set by decorai.life domain
• Managed directly by Apparent Group Limited
• Used for essential Website functionality and our own analytics

Third-Party Cookies:

• Set by external service providers (e.g., Google Analytics, advertising networks)
• Managed by those third parties
• Used for analytics, advertising, and social media integration

B. By Duration:

Session Cookies:

• Temporary cookies that expire when you close your browser
• Store information only during your browsing session
• Enable features like shopping carts or form completion

Persistent Cookies:

• Remain on your device for a set period or until manually deleted
• Remember your preferences across multiple visits
• Have specific expiration dates (e.g., 1 year, 2 years)

C. By Purpose:

Strictly Necessary Cookies:

• Essential for Website operation
• Enable core functionality (navigation, security)
• Cannot be disabled without breaking Website functionality
• Do not require consent (legitimate interest)

Functional Cookies:

• Remember your preferences and choices
• Enhance Website features and personalization
• Examples: language selection, region settings
• Require consent in some jurisdictions

Analytical/Performance Cookies:

• Collect information about how visitors use the Website
• Help us understand traffic patterns and popular content
• Used to improve Website performance and user experience
• Examples: Google Analytics, Mixpanel
• Require consent

Advertising/Marketing Cookies:

• Track browsing activity across websites
• Build profiles of interests for targeted advertising
• Measure ad campaign effectiveness
• Enable remarketing to previous visitors
• Require explicit consent

Social Media Cookies:

• Set by social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Enable social sharing buttons and embedded content
• Allow social networks to track your activity
• May affect content you see on other websites
• Require consent

9.3 Cookies Used on https://decorai.life

FIRST-PARTY COOKIES (Managed by Apparent Group Limited)

Strictly Necessary / Technical Cookies:

Functional Cookies:

Analytical Cookies:

THIRD-PARTY COOKIES

Analytics Services:

Google Analytics (Google LLC)

Privacy Policy: https://policies.google.com/privacy

Mixpanel (Mixpanel Inc.) – if used

Privacy Policy: https://mixpanel.com/legal/privacy-policy/

Advertising Cookies:

Google Ads / DoubleClick (Google LLC)

Privacy Policy: https://policies.google.com/privacy

Facebook Pixel (Meta Platforms) – if used

Privacy Policy: https://www.facebook.com/privacy/

Social Media Cookies:

When you interact with social sharing buttons or embedded content:

Instagram / Facebook (Meta Platforms)

• Privacy Policy: https://www.facebook.com/privacy/

Twitter / X

• Privacy Policy: https://twitter.com/en/privacy

LinkedIn

• Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Note: Social media cookies are controlled by these third-party platforms. We do not control their cookies or privacy practices. Please review their privacy policies.

9.4 How to Manage Cookies

You have several options to control cookies:

A. Cookie Consent Banner

When you first visit decorai.life, a cookie banner appears allowing you to:

• Accept All Cookies: Allow all cookies including analytics and advertising
• Reject Non-Essential: Accept only strictly necessary cookies
• Customize: Choose specific cookie categories to allow or block
• Cookie Settings: Access detailed preferences at any time

You can change your preferences later by clicking “Cookie Settings” in the Website footer.

B. Browser Settings

You can control cookies through your browser settings:

Delete Existing Cookies: Deleting cookies removes them from your device but may log you out of websites and forget your preferences.

Block Future Cookies: Most browsers can be set to block all cookies or only third-party cookies. Note that blocking cookies may affect Website functionality.

How to Delete Cookies in Common Browsers:

Google Chrome:

1. Click Menu (three dots) > Settings
2. Privacy and security > Cookies and other site data
3. See all cookies and site data > Remove All

• Guide: https://support.google.com/chrome/answer/95647

Mozilla Firefox:

1. Click Menu > Settings
2. Privacy & Security > Cookies and Site Data
3. Clear Data or Manage Data

• Guide: https://support.mozilla.org/kb/clear-cookies-and-site-data-firefox

Safari (Mac):

1. Safari menu > Preferences
2. Privacy tab > Manage Website Data
3. Remove All or select specific sites

• Guide: https://support.apple.com/guide/safari/manage-cookies-sfri11471

Microsoft Edge:

1. Settings > Privacy, search, and services
2. Clear browsing data > Cookies and other site data

• Guide: https://support.microsoft.com/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

Opera:

1. Settings > Privacy & security
2. Cookies and site data > See all cookies and site data

• Guide: https://help.opera.com/latest/security-and-privacy/#clearBrowsingData

Mobile Browsers:

• iOS Safari: Settings > Safari > Clear History and Website Data
• Chrome Mobile: Chrome > Settings > Privacy > Clear browsing data
• Android Browser: Settings > Privacy > Clear cache/Clear cookies

C. Third-Party Opt-Out Tools

Google Analytics Opt-Out:

• Browser Add-on: https://tools.google.com/dlpage/gaoptout

Advertising Opt-Out:

• Digital Advertising Alliance: https://optout.aboutads.info/
• Network Advertising Initiative: https://optout.networkadvertising.org/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/

Social Media:

• Facebook: https://www.facebook.com/ads/preferences
• Twitter: https://twitter.com/settings/privacy
• LinkedIn: https://www.linkedin.com/psettings/advertising

D. Do Not Track (DNT)

Some browsers offer “Do Not Track” signals. Currently, there is no industry standard for responding to DNT signals. We do not alter our practices in response to DNT signals.

9.5 Consequences of Disabling Cookies

If you disable cookies:

✅ You can still:

• View Website content
• Access basic information about Decor AI
• Navigate between pages

❌ You may not be able to:

• Stay logged in (if we add user accounts)
• Maintain language preferences
• Receive personalized content
• See relevant advertising
• Use certain interactive features

Strictly necessary cookies cannot be disabled without breaking core functionality.

9.6 Modification of Cookie Policy

Apparent Group Limited may modify this COOKIE POLICY to:

• Comply with legal or regulatory changes
• Adapt to instructions from data protection authorities
• Improve cookie practices
• Add or remove cookie providers

When we update this policy:

• The “Last Updated” date changes
• Updated policy is published on the Website
• You may be asked to review and accept new cookie preferences

Your Responsibility: Review this Cookie Policy periodically. Continued use of the Website after changes constitutes acceptance of the updated policy.

10. SOCIAL NETWORKS

10.1 Official Social Media Profiles

Apparent Group Limited operates official profiles on various social media platforms (hereinafter “OFFICIAL SITES”) to promote Decor AI, share design inspiration, engage with users, and provide customer support.

Current Official Social Media Profiles:

• Instagram: [Your Instagram handle] (e.g., @decorai_official)
• Facebook: [Your Facebook page] (if applicable)
• Twitter/X: [Your Twitter handle] (if applicable)
• LinkedIn: [Your LinkedIn page] (if applicable)
• TikTok: [Your TikTok account] (if applicable)
• Pinterest: [Your Pinterest profile] (if applicable)

Verification: Only profiles officially listed on decorai.life and in the mobile application are legitimate Decor AI accounts. Beware of impersonators.

10.2 Governance and Applicable Terms

Dual Governance: Use of OFFICIAL SITES is governed by:

1. These General Conditions, Privacy Policy, and Cookie Policy
2. The social media platform’s own terms of service, community guidelines, and privacy policy

Platform Terms Take Precedence: The general operation and rules of each social network are primarily regulated by the platform owner (Meta, Twitter, LinkedIn, etc.). We must comply with their terms, and users must also comply when interacting with our profiles.

Platform Policies:

• Facebook/Instagram: https://www.facebook.com/policies and https://help.instagram.com/581066165581870
• Twitter/X: https://twitter.com/tos
• LinkedIn: https://www.linkedin.com/legal/user-agreement
• TikTok: https://www.tiktok.com/legal/terms-of-service
• Pinterest: https://policy.pinterest.com/terms-of-service

By following or interacting with our OFFICIAL SITES, you accept both sets of terms.

10.3 Content Moderation

Our Rights: Apparent Group Limited may remove from OFFICIAL SITES any content that:

• Violates these General Conditions or our policies
• Violates the social media platform’s terms or community guidelines
• Violates applicable laws
• Is offensive, discriminatory, or harmful
• Contains hate speech, threats, or harassment
• Infringes intellectual property rights
• Is spam, promotional, or advertising (from third parties)
• Is false, misleading, or defamatory
• Goes against morality or public order
• Is inappropriate or off-topic

Platform Moderation: Social media platforms may also remove content that violates their rules, either:

• Automatically through algorithms
• Following user reports
• Through their own moderation teams

We have limited control over platform moderation decisions.

10.4 Account Management

Our Discretion: Apparent Group Limited reserves the right to:

• Create new social media profiles and accounts
• Edit or modify existing profiles
• Delete profiles or accounts
• Change usernames or profile information
• Temporarily suspend profiles
• All without prior notice to users

Following/Unfollowing: To follow our OFFICIAL SITES, use the social platform’s follow/like button.

To unfollow:

• Use the platform’s unfollow/unlike function
• We cannot control or intervene in this process
• Unfollowing does not delete data the platform has collected about you

10.5 Age Restrictions

Platform Age Requirements: Most social media platforms require users to be at least 13-16 years old (varies by platform and jurisdiction).

Our Policy:

• OFFICIAL SITES are generally intended for users aged 13+
• Content is suitable for general audiences
• Users under 18 should have parental guidance
• Minors should not provide personal information without parental consent

Preventing Minor Use: We take necessary steps to prevent inappropriate use by minors, but we rely primarily on platform age verification systems.

10.6 User-Generated Content

What You Can Do: Users may:

• Post comments on our content
• Share our posts
• Tag us in posts or stories
• Send direct messages
• Like, react to, and engage with content
• Participate in contests or giveaways (subject to specific rules)

Restrictions: User-generated content must be for:

• Personal, non-commercial use
• Genuine engagement and interaction
• Purposes consistent with platform terms

Prohibited:

• Commercial use without permission
• Spam or mass messaging
• Impersonation
• Automated bots or scripts
• Harassment or abuse

10.7 User Responsibilities

Appropriate Use: Users must:

• Use OFFICIAL SITES reasonably and appropriately
• Follow social norms, customs, and morality
• Comply with applicable laws
• Respect these General Conditions and platform terms
• Respect other users and community members

User Liability: Users are solely responsible for:

• Information, images, opinions, or content they post
• Consequences of their posts
• Comments made on our profiles
• Tags, mentions, or shares involving Decor AI
• Respecting intellectual property rights
• Respecting privacy and image rights of others

Our Disclaimer: Apparent Group Limited:

• Is NOT editorially responsible for user-generated content
• Does NOT identify with opinions posted by users
• Does NOT endorse user content
• Is NOT liable for consequences of user posts

The user who posts content is entirely responsible for its consequences.

10.8 Prohibited Activities

The following uses of OFFICIAL SITES are strictly prohibited:

A. Privacy and Data Violations

• Hosting, storing, or sharing content that violates privacy rights
• Sharing personal data of third parties without consent
• Posting images of people without their permission
• Violating data protection laws
• Disclosing confidential or sensitive information
• Sharing images of minors without parental consent

B. Intellectual Property Infringement

• Violating copyright, trademarks, or patents
• Sharing copyrighted content without authorization
• Reproducing others’ images or creative works
• Using protected designs or artwork without permission

C. Harmful or Illegal Content

• Unlawful content of any kind
• Racist, discriminatory, or hateful content
• Obscene, pornographic, or sexually explicit content
• Abusive, defamatory, or threatening content
• Misleading, deceptive, or fraudulent content
• Content promoting violence or self-harm
• Content contrary to morality or public order

D. Harassment and Abuse

• Slandering, defaming, or insulting others
• Intimidating or threatening users or staff
• Harassing based on race, gender, religion, etc.
• Violating dignity or image rights
• Bullying or cyberstalking

E. Technical Abuse

• Introducing computer viruses or malware
• Hosting defective files or malicious software
• Attempting to hack or disrupt services
• Using bots, scripts, or automated systems
• Scraping data without permission

F. Spam and Commercial Abuse

• Sending unsolicited advertising or commercial messages
• Mass messaging or spam
• Sending repetitive or bulk messages
• Collecting email addresses or data for marketing
• Using profiles for unauthorized commercial purposes

G. Impersonation and Fraud

• Impersonating Apparent Group Limited or staff
• Impersonating other users or third parties
• Creating fake accounts
• Misrepresenting affiliation with Decor AI

Consequences: Violations may result in:

• Content removal
• Blocking or banning from OFFICIAL SITES
• Reporting to social media platforms
• Reporting to law enforcement authorities
• Legal action for damages

10.9 Collaboration with Authorities

Apparent Group Limited will inform and collaborate with competent police, judicial, and administrative authorities if we detect illegal use of OFFICIAL SITES.

We may provide user information to authorities when:

• Required by law or legal process
• Necessary to prevent crime or harm
• Needed to protect rights or safety

10.10 Intellectual Property on Social Media

Protected Content: Content on OFFICIAL SITES is protected by intellectual and industrial property laws, including:

• Text, graphics, images, animations
• Videos, sounds, photographs
• Trademarks, commercial names, logos
• HTML code and design elements
• User-generated content (owned by respective creators)

Ownership: Rights may belong to:

• Apparent Group Limited
• Third-party licensors
• Individual users who created content

No License Granted: Publishing content on OFFICIAL SITES does NOT grant users:

• Ownership rights
• License to use content commercially
• Permission to reproduce or distribute
• Right to modify or create derivatives

Personal Use Only: Users may only:

• View and engage with content on the platform
• Share using platform’s built-in sharing features
• Tag or mention in accordance with platform norms

Commercial Use Prohibited: Under no circumstances may users:

• Use content for commercial purposes
• Download and redistribute content
• Use content in their own marketing
• Claim ownership of our content

Exceptions: Platform sharing features (share button, retweet, etc.) are permitted and do not require additional permission.

10.11 Social Media Privacy

Data Collection: When you interact with OFFICIAL SITES, data may be collected by:

• The social media platform (see their privacy policy)
• Apparent Group Limited (for direct messages, comments, etc.)

What We Collect:

• Username/handle
• Public profile information
• Content of interactions (comments, messages)
• Engagement data (likes, shares)

How We Use It:

• Respond to inquiries and comments
• Provide customer support
• Improve social media strategy
• Analyze engagement metrics
• Comply with legal obligations

Your Rights: Even on social media, you have data protection rights. Contact hello@apparentgroup.co to exercise rights regarding data we control.

Platform Control: Data collected directly by platforms is controlled by them. Review their privacy policies and adjust your privacy settings on each platform.

10.12 Contests and Promotions

If we run contests, giveaways, or promotions on social media:

• Specific rules and terms will be provided
• Participation may require additional consent
• Winners may need to provide contact information
• Promotions are subject to platform promotion guidelines
• No purchase necessary (where required by law)

Check specific promotion terms before participating.

10.13 Disclaimer

Social Media Limitations:

• Social media platforms may change their policies, features, or algorithms at any time
• We cannot guarantee continuous availability of OFFICIAL SITES
• Platform outages or changes are beyond our control
• Content reach is determined by platform algorithms

No Endorsement: Following our OFFICIAL SITES or our following of other accounts does not imply endorsement of third-party content, products, or services.

Official Status: Only accounts listed on decorai.life and in our mobile app are official. We are not responsible for fake accounts or impersonators.

11. RESPONSIBILITY

Apparent Group Limited strives to provide high-quality Website services at all times. However, we disclaim liability for certain circumstances:

11.1 Technical Failures and Service Interruptions

We are NOT liable for:

1. a) System Failures:

• Website downtime, interruptions, or outages
• Slow loading times or performance issues
• Server failures or crashes
• Database errors
• Connection problems
• Maintenance periods

1. b) Malware and Security:

• Malware, viruses, or harmful elements on user devices
• Security breaches caused by third parties
• Hacking attempts or cyberattacks
• Phishing schemes impersonating Decor AI
• User device security vulnerabilities

1. c) Network Issues:

• Internet service provider failures
• Network congestion or bandwidth limitations
• DNS resolution problems
• Content delivery network (CDN) issues
• Third-party hosting service failures

1. d) Browser and Device Compatibility:

• Incompatibility with outdated browsers
• Device-specific display issues
• Operating system conflicts
• Mobile vs. desktop rendering differences

User Precautions: Apparent Group Limited cannot guarantee absence of viruses or harmful elements. Users must:

• Maintain updated antivirus software
• Use secure internet connections
• Keep browsers and devices updated
• Exercise caution with downloads
• Adopt appropriate security measures considering current technology state

11.2 Third-Party Content

We are NOT liable for:

1. a) User-Generated Content: Information and content posted by users on:

• Website contact forms or comments (if enabled)
• Social media profiles
• Forums or community features (if implemented)
• Any other user-contributed content

1. b) Third-Party Websites:

• Content on linked websites
• Products or services offered by third parties
• Accuracy of information on external sites
• Privacy practices of linked sites

Active Collaboration: However, Apparent Group Limited will actively collaborate to:

• Remove content that affects or contravenes laws
• Block content that violates international legislation
• Address content that infringes third-party rights
• Comply with takedown requests from authorities

How to Report Inappropriate Content: If you find content that may violate laws, rights, morality, or public order:

• Email: hello@apparentgroup.co
• Include: URL, description of violation, your contact information
• We will investigate and take appropriate action

11.3 Unauthorized or Improper Use

We are NOT liable for:

1. a) User Misconduct:

• Illegitimate actions by users
• Improper or inadequate use of the Website
• Violations of these General Conditions
• Damage caused by user negligence or bad faith
• User violations of third-party rights

1. b) Third-Party Actions:

• Malicious actions by third parties affecting the Website
• Hacking attempts or unauthorized access
• Distributed denial of service (DDoS) attacks
• Spam or phishing originating from third parties
• Impersonation or fraud by bad actors

1. c) External Factors:

• Actions or negligence external to Apparent Group Limited
• Problems affecting user or third-party computer equipment
• Direct or indirect effects from circumstances beyond our control

11.4 Information Accuracy

We are NOT liable for:

1. a) Content Currency:

• Outdated information on the Website
• Changes to app features not yet reflected
• Pricing information that has changed
• Temporary promotional offers that have expired

1. b) Errors:

• Typographical errors or mistakes
• Translation inaccuracies (if multilingual)
• Inconsistencies between different pages

1. c) External Information:

• Information about third-party services
• App store policies or procedures
• Legal or regulatory information (provided for informational purposes only, not legal advice)

Best Efforts: We strive to maintain accurate and up-to-date information but cannot guarantee absolute accuracy at all times.

11.5 Service Availability

We are NOT liable for:

1. a) Interruptions:

• Temporary suspension for maintenance
• Updates or security measures
• System upgrades or migrations
• Emergency repairs

1. b) Force Majeure:

• Natural disasters
• Wars, terrorism, civil unrest
• Government actions or regulations
• Internet backbone failures
• Power outages affecting data centers
• Any circumstances beyond reasonable control

1. c) Restructuring:

• IT infrastructure changes
• Service improvements
• Platform migrations
• Feature deprecations

1. d) Security Measures:

• Temporary blocking for suspected abuse
• Rate limiting during high traffic
• Geo-blocking for compliance reasons

No Prior Notice Required: Apparent Group Limited may interrupt Website access temporarily without prior notice for any of the above reasons.

11.6 User Indemnification

You Agree to Indemnify and Hold Harmless:

Apparent Group Limited, its subsidiaries, affiliates, officers, directors, employees, and agents from any claims, demands, losses, liabilities, damages, costs, or expenses (including reasonable attorney fees) arising from:

1. a) Your Use of the Website:

• Improper use of the Website
• Violations of these General Conditions
• Violations of Privacy Policy or Cookie Policy
• Breach of any representations or warranties

1. b) Your Content:

• Content you post or transmit
• Intellectual property infringement
• Privacy or publicity rights violations
• Defamation or false statements

1. c) Your Conduct:

• Violations of applicable laws or regulations
• Harm to other users or third parties
• Fraudulent or illegal activity
• Negligence or willful misconduct

1. d) Third-Party Claims:

• Claims by other users
• Intellectual property claims
• Privacy violation claims
• Any other claims arising from your use

11.7 Limited Scope of Services

Important Clarifications:

We Only Provide Information: Apparent Group Limited provides the Website solely for:

• Disseminating information about Decor AI
• Promoting the mobile application
• Marketing and brand awareness
• Providing customer support

User Responsibility: Users are solely responsible for:

• Correct use of Website information
• Decisions based on Website content
• Downloading and using the mobile application
• Compliance with app Terms of Use and Contract Conditions
• Any consequences of their actions

Website vs. Application: The Website is informational only. Actual AI design services are provided exclusively through the mobile application, subject to separate terms.

11.8 Exclusive Remedy

If You Are Dissatisfied:

Your sole and exclusive remedy for dissatisfaction with:

• Use of the Website
• Website contents or services
• Any part of these General Conditions
• Privacy Policy or Cookie Policy

Is to cease accessing and using the Website.

We do not provide refunds, compensation, or other remedies for Website use, as the Website is provided free of charge for informational purposes only.

11.9 Limitation of Liability

Maximum Liability: To the fullest extent permitted by applicable law, Apparent Group Limited’s total aggregate liability for any claims related to the Website shall be limited to the amount you paid to access the Website in the 12 months preceding the claim (which is typically zero, as the Website is free).

Exclusion of Damages: In no event shall we be liable for:

• Indirect, incidental, special, or consequential damages
• Loss of profits, revenue, or business opportunities
• Loss of data or use
• Costs of procurement of substitute services
• Punitive or exemplary damages

Jurisdictional Variations: Some jurisdictions do not allow limitation of liability for certain damages. In such cases, our liability is limited to the maximum extent permitted by law.

11.10 Legal Compliance

When We May Share Information:

Despite disclaimers of responsibility, Apparent Group Limited will collaborate with authorities if we have reliable knowledge that:

• Damage may constitute illegal activity
• User activity violates criminal laws
• There is a threat to public safety
• Court orders or subpoenas require disclosure

We will notify competent authorities as required by law.

12. NULLITY AND INEFFECTIVENESS OF CLAUSES

12.1 Severability

If any clause, provision, or section included in these GENERAL CONDITIONS, PRIVACY POLICY, or COOKIES POLICY is declared:

• Totally or partially null and void
• Ineffective
• Unenforceable
• Invalid
• Contrary to applicable law

By a court of competent jurisdiction or regulatory authority:

Effect of Invalidity:

• The nullity or ineffectiveness shall affect only that specific provision or part thereof
• The GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY shall remain in force in all other respects
• The invalid provision shall be deemed not to have been included
• Remaining provisions continue with full force and effect

12.2 Reformation

Modification to Preserve Intent: If possible, the invalid provision shall be:

• Modified to the minimum extent necessary
• Interpreted in a manner that makes it valid and enforceable
• Reformed to achieve the original intent to the extent permitted by law

12.3 No Waiver of Rights

The invalidity of one provision does not:

• Waive Apparent Group Limited’s other rights
• Release users from other obligations
• Affect the enforceability of remaining terms

12.4 Good Faith Application

Both parties agree to:

• Apply remaining provisions in good faith
• Negotiate alternative provisions if necessary
• Comply with the spirit and intent of these conditions

13. APPLICABLE LAW AND JURISDICTION

13.1 Governing Law

These GENERAL CONDITIONS, PRIVACY POLICY, and COOKIES POLICY, and any disputes arising from the Website or services provided by Apparent Group Limited, shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region, without regard to conflict of law principles.

However, mandatory consumer protection laws of the user’s country of residence may also apply where required by law.

13.2 Jurisdiction

The applicable jurisdiction for resolving disputes depends on the USER’s status:

For Professional Users and Business Entities:

Commercial/Business Users: Users accessing the Website in a professional capacity, including:

• Companies, corporations, partnerships
• Sole proprietors or freelancers acting commercially
• Any entity conducting business

Jurisdiction: Both parties irrevocably submit to the exclusive jurisdiction of the courts of Hong Kong for any disputes, controversies, or claims arising from:

• Use of the Website
• These General Conditions
• Privacy Policy or Cookie Policy
• Any services provided by Apparent Group Limited

For Individual Consumer Users:

Consumer Status: Individual users accessing the Website for personal, non-commercial purposes.

Jurisdiction: Individual consumers shall resolve disputes in accordance with:

• The applicable law of the USER’s country of residence
• The jurisdiction of courts in the USER’s country of residence

This ensures consumers benefit from local consumer protection laws and can bring claims in their home jurisdiction.

13.3 European Union Users

For USERS Resident in the European Union:

Consumer Protection:

EU consumer protection directives and regulations apply, including:

• Consumer Rights Directive (2011/83/EU)
• General Data Protection Regulation (GDPR)
• E-Commerce Directive
• Unfair Contract Terms Directive

Online Dispute Resolution (ODR):

In accordance with Article 14.1 of Regulation (EU) 524/2013, the European Commission provides an Online Dispute Resolution platform for consumer disputes.

Access the ODR platform: http://ec.europa.eu/consumers/odr/

This platform facilitates out-of-court resolution of disputes between consumers and traders regarding online purchases or services.

Alternative Dispute Resolution:

EU consumers may also access:

• National consumer dispute resolution bodies
• Ombudsman services
• Alternative dispute resolution (ADR) entities

No Restriction of Rights:

Nothing in these conditions restricts statutory consumer rights under EU law. Where EU consumer protection laws conflict with these conditions, EU law prevails.

13.4 Other Jurisdictions

United Kingdom: UK consumers are subject to UK consumer protection laws and may bring disputes in UK courts.

United States: US users (particularly California) benefit from applicable state and federal consumer protection laws, including CCPA for California residents.

Other Regions: Users in other jurisdictions have rights under their local laws. These conditions do not limit mandatory consumer protections in any jurisdiction.

13.5 Arbitration and Class Action Waiver

Arbitration (where applicable): For users in jurisdictions where arbitration is permitted or required:

• Disputes may be subject to binding arbitration
• Arbitration rules of the applicable jurisdiction apply
• Small claims court exceptions may apply

Class Action Waiver: To the extent permitted by applicable law:

• Users agree to resolve disputes individually
• Users waive the right to participate in class actions or collective proceedings
• This waiver does NOT apply where prohibited by law

Exceptions:

• Some jurisdictions prohibit class action waivers (e.g., some EU countries)
• Consumer protection laws may override arbitration requirements
• Users retain rights to pursue claims in small claims court

13.6 Limitation Period

Time Limits for Claims: Any claims or causes of action arising from use of the Website or these conditions must be brought within the limitation period specified by applicable law.

Typical Limitation Periods:

• Hong Kong: 6 years for breach of contract
• EU: Varies by member state (typically 2-6 years)
• US: Varies by state and claim type (typically 2-4 years)

After the limitation period expires, claims may be barred.

13.7 Legal Fees and Costs

Prevailing Party: In the event of legal proceedings:

• The prevailing party may be entitled to recover reasonable attorney fees and costs
• This depends on applicable law and court discretion
• Some jurisdictions follow “loser pays” rules

Consumer Protection: Consumer protection laws may limit fee-shifting provisions for individual consumers.

13.8 Language

Governing Language: These conditions are drafted in English. If translated into other languages:

• Translations are provided for convenience only
• The English version is the authoritative text
• In case of discrepancies, the English version prevails

Legal Proceedings: Legal proceedings may be conducted in the language of the court’s jurisdiction, with interpretation or translation provided as necessary.

14. CONTACT INFORMATION

For questions, concerns, or requests regarding these General Conditions, Privacy Policy, Cookie Policy, or any aspect of the Website:

Apparent Group Limited

Registered Office: FLAT/RM 05-06 HOLLYWOOD PLAZA
610 NATHAN ROAD, 18/F, KL
Hong Kong

Email: hello@apparentgroup.co

Website: https://decorai.life

Response Time: We aim to respond to inquiries within 48-72 business hours.

For Specific Issues:

• Privacy and Data Protection: hello@apparentgroup.co
• Copyright Infringement: hello@apparentgroup.co (subject: “Copyright Claim”)
• Technical Support: Contact through mobile app or hello@apparentgroup.co
• Press and Media: hello@apparentgroup.co (subject: “Media Inquiry”)
• Business Partnerships: hello@apparentgroup.co (subject: “Partnership Inquiry”)

FINAL DECLARATION

By accessing and using the Website https://decorai.life, you acknowledge that you have:

✓ Read these General Conditions in their entirety
✓ Understood the Privacy Policy and Cookie Policy
✓ Had adequate opportunity to review all terms
✓ Voluntarily accepted these conditions
✓ Agreed to comply with all provisions
✓ Understood that Website use does not establish a commercial relationship
✓ Acknowledged that download and use of the mobile application is subject to separate terms

If you do not agree with these General Conditions, Privacy Policy, or Cookie Policy, you must not use this Website.

Last Updated: September 30, 2025

© 2025 Apparent Group Limited. All rights reserved.

Apparent Group Limited
Company Registration: 73428962
Hong Kong