Terms of use & Privacy Policy

Last Updated: September 30, 2025

These Terms and Conditions regulate the download, access and use of the Decor AI mobile application (hereinafter, the “APP”), which Apparent Group Limited owns and which is available to users on Google Play (Android) and Apple App Store (iOS) and which can be accessed through the website https://decorai.life

The user acquires this condition by downloading and using the application. By accessing the APP, the user acknowledges having accepted and consented unreservedly to these terms of use and privacy policy.

1. RESPONSIBLE FOR APP

Apparent Group Limited, Company Registration Number 73428962 (hereinafter “Decor AI” or “we”), with registered office at FLAT/RM 05-06 HOLLYWOOD PLAZA, 610 NATHAN ROAD, 18/F, KL, Hong Kong and email: hello@apparentgroup.co is the owner and responsible for the APP.

2. OBJECT

Decor AI is a mobile application designed for interior and exterior design visualization. It leverages artificial intelligence to help users redesign and remodel their living spaces digitally. Users can upload photos of their rooms and apply various AI-powered transformations, including:

  • AI Interior Design: Complete room redesign based on chosen style, room type, and color palette
  • Replace Objects: Select and replace specific furniture or objects in photos
  • Cleanup: Remove unwanted objects from photos to declutter spaces
  • Paint Wall: Change wall colors digitally
  • New Flooring: Replace existing flooring with new materials
  • Reference Style: Use reference images to influence space redesigns
  • Explore Inspirations: Browse gallery of interior and exterior design ideas

3. COMPATIBLE DEVICES

The APP is available for download on Google Play (Android) and Apple App Store (iOS). The user acknowledges and agrees to comply with all applicable terms and conditions regarding obtaining, downloading and updating the APP that these application stores respectively determine.

The terms of use of these app stores are available at:

  • Google Play Store: https://play.google.com/about/play-terms/
  • Apple App Store: https://www.apple.com/legal/internet-services/itunes/

4. GETTING STARTED

4.1 Onboarding

When starting the APP for the first time, users will be guided through an onboarding experience that introduces the APP’s key features and capabilities.

4.2 Free vs. Premium Access

Users have access to a free version with limited features, which can be used to test the APP and evaluate its suitability. To enjoy unlimited access to all features, users must subscribe to the Pro version through various payment plans available:

  • 7-Day Free Trial
  • Weekly Subscription
  • Annual Subscription

Subscriptions include a 3-day free trial for first-time users. Payment is processed through Apple App Store or Google Play Store in-app purchase systems, depending on the platform from which the APP was downloaded.

4.3 Age Requirement

The APP is intended for users aged 13 years and older. Users under 13 are not permitted to use the APP.

5. METHOD OF USE

5.1 Home Screen

The main interface provides access to all core features through an intuitive grid of feature cards. Each feature card displays a representative image and a “Try it!” button to begin using that feature.

5.2 Core Features

AI Interior Design Flow:

  1. Upload a photo of your space
  2. Select room type (Living Room, Bedroom, Kitchen, etc.)
  3. Choose design style (Modern, Classic, Vintage, Minimalist, or Custom)
  4. Select color palette
  5. AI processes and generates a redesigned image
  6. View, save, share, or regenerate results

 

Replace Objects:

  1. Upload a photo
  2. Draw on the area/object you want to replace
  3. Describe the new object via text prompt or reference photo
  4. View and save the result

 

Cleanup:

  1. Upload a photo
  2. Draw on the object you want to remove
  3. AI seamlessly removes the selected object
  4. View and save the result

 

Paint Wall:

  1. Upload a photo
  2. Choose custom style (text prompt) or select a specific color
  3. AI applies the new wall color
  4. View and save the result

 

New Flooring:

  1. Upload a photo
  2. Describe desired flooring style via text prompt
  3. Generate new flooring design
  4. View and save the result

 

Reference Style:

  1. Upload your room photo
  2. Upload a reference/inspiration photo
  3. Optionally add text prompt for guidance
  4. AI transforms your space using reference style
  5. View and save the result

 

5.3 Explore Section

Users can browse curated galleries of interior and exterior design inspirations, organized by room type (Living Room, Bathroom, Bedroom) and exterior areas (Home, Yard, Swimming Pool).

5.4 Profile & History

Users can:

  • View and edit their profile information (name, location)
  • Access their design history with thumbnails and creation dates
  • View settings and manage subscription
  • Access support and legal information

6. INTELLECTUAL AND INDUSTRIAL PROPERTY RIGHTS

6.1 APP Ownership

The intellectual and industrial property rights over the APP, including its design, features, code, and AI models, are owned by Apparent Group Limited, which has exclusive rights to exploit them in any form.

The user acknowledges that the reproduction, modification, distribution, commercialization, decompilation, disassembly, use of reverse engineering techniques or any other means to obtain the source code, transformation or publication of any element of the APP constitutes an infringement of the intellectual property rights of Apparent Group Limited.

6.2 User-Generated Content

Through the APP, users can:

  • Upload photos of their spaces
  • Create text prompts and descriptions
  • Generate AI-designed images
  • Save designs to their history
  • Share designs with others

Users are responsible for all content they upload or create through the APP, including its legality, reliability and appropriateness.

By uploading or creating content through the APP, users represent and warrant that:

  1. They own the uploaded photos or have the right to use them
  2. The content does not violate any third-party rights (privacy, copyright, or other rights)
  3. The content does not contain illegal, harmful, or inappropriate material

License Grant: Users retain all rights to their original uploaded photos. However, by using the APP and creating AI-generated designs, users grant Apparent Group Limited a non-exclusive, worldwide, royalty-free license to:

  • Process uploaded images through AI systems
  • Store and display user designs in their account history
  • Use anonymized designs for APP improvement and AI model training
  • Display user-created content in public galleries if users choose to share publicly

Users can delete their designs from their history at any time. However, content already used for AI model training (in anonymized form) cannot be removed from trained models.

6.3 AI-Generated Content

Images generated by the APP’s AI system are created based on user inputs (photos, prompts, selections). While users receive rights to use these AI-generated images for personal and commercial purposes, users acknowledge that:

  • Similar designs may be generated for other users with similar inputs
  • The AI system’s underlying technology remains proprietary to Apparent Group Limited
  • Generated images may not be perfectly unique

7. PREMIUM FEATURES & SUBSCRIPTIONS

7.1 Free vs. Pro Access

Free users have access to:

  • Limited number of design generations
  • Standard processing speed
  • Watermarked results
  • Basic features

Pro subscribers receive:

  • Unlimited design generations
  • Fast processing (priority queue)
  • Watermark-free high-resolution images
  • Access to all premium styles and features

7.2 Subscription Terms

  • Subscriptions are available as weekly or annual plans
  • A 3-day free trial is offered for first-time subscribers
  • Subscriptions automatically renew unless canceled before the renewal date
  • Payment is charged to your Apple App Store or Google Play Store account
  • Subscriptions can be managed through your device’s account settings

7.3 Cancellation and Refunds

  • Users can cancel their subscription at any time through their device’s subscription settings
  • Cancellation takes effect at the end of the current billing period
  • No refunds or credits will be provided for partial subscription periods once an order is placed, except as required by applicable law or platform policies (Apple App Store and Google Play Store refund policies apply)
  • Upon cancellation, users retain Pro access until the end of the paid period

8. PRIVACY POLICY

In compliance with applicable personal data protection regulations, we inform you that personal data provided by APP users will be processed by Apparent Group Limited as Data Controller.

8.1 What Personal Data Do We Collect?

Data You Provide:

  • Account Information (optional for free users, required for Pro): Name, email address
  • Profile Information (optional): Location, preferences
  • Photos and Images (required for core functionality): Room photos you upload for AI processing
  • Text Prompts: Descriptions and instructions you provide for AI generation
  • Payment Information: Processed by Apple App Store or Google Play Store (we do not directly collect payment card details)

Data We Collect Automatically:

  • Device Information: Device model, operating system, device identifiers, IP address, browser type
  • Usage Data: Features used, generation history, time spent in APP, interactions with designs
  • Location Data (optional): Approximate location based on IP address; precise location only if you grant permission
  • Log Data: Error reports, crash logs, performance data
  • Analytics Data: User behavior patterns, feature usage statistics

What is Optional vs. Required:

  • Required: Uploaded photos (for core functionality), device data, basic usage data
  • Optional: Account name, email (for free users), location data, marketing communications consent

8.2 How We Use Your Data

We process your personal data for the following purposes:

Service Provision (Legal Basis: Contract Performance)

  • Process your uploaded photos through AI systems
  • Generate redesigned images based on your selections
  • Store your design history
  • Provide customer support
  • Manage subscriptions and billing
  • Send service-related notifications

APP Improvement (Legal Basis: Legitimate Interest)

  • Analyze usage patterns to improve features
  • Train and enhance AI models using anonymized data
  • Conduct research and development
  • Ensure APP security and prevent fraud
  • Fix bugs and optimize performance

Marketing Communications (Legal Basis: Consent)

  • Send promotional offers and updates about new features
  • Share tips and inspiration for using the APP
  • Conduct user surveys

You can opt out of marketing communications at any time by following the unsubscribe instructions in emails or adjusting settings in the APP.

8.3 Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

  • Active accounts: Data retained while your account is active
  • After account deletion: Most personal data deleted within 30 days; some data retained for legal compliance (e.g., transaction records for tax purposes)
  • Analytics data: Anonymized and retained for up to 2 years
  • AI training data: Images used for model training are anonymized and cannot be deleted from trained models

8.4 Data Sharing and Third-Party Services

We share your personal data only with trusted third-party service providers necessary to operate the APP:

Cloud Storage and Backend Services:

  • Amazon Web Services (AWS) – United States
    • Purpose: Hosting, data storage, image processing
    • Privacy Policy: https://aws.amazon.com/privacy/

Analytics Services:

  • Google Analytics – United States
    • Purpose: Usage analytics, user behavior analysis
    • Privacy Policy: https://policies.google.com/privacy
  • Mixpanel Inc. – United States
    • Purpose: Product analytics, user engagement tracking
    • Privacy Policy: https://mixpanel.com/legal/privacy-policy/

Payment Processing:

  • Apple App Store (for iOS users) – United States
    • Purpose: Subscription payment processing
    • Privacy Policy: https://www.apple.com/legal/privacy/
  • Google Play Store (for Android users) – United States
    • Purpose: Subscription payment processing
    • Privacy Policy: https://policies.google.com/privacy

AI Processing Services:

  • Third-party AI/ML service providers for image generation and processing

Email Services:

  • Email service providers for account notifications and customer support

All third-party service providers are contractually required to protect your data and use it only for specified purposes.

We do not sell your personal data to third parties. We may share anonymized, aggregated data that cannot identify you for research or marketing purposes.

8.5 International Data Transfers

Apparent Group Limited is registered in Hong Kong. By using the APP, you acknowledge and consent to the transfer of your personal data to Hong Kong and other countries where our service providers operate, including the United States.

These countries may have different data protection laws than your country of residence. We ensure appropriate safeguards are in place to protect your data, including:

  • Standard contractual clauses with service providers
  • Compliance with applicable data protection regulations (GDPR for EU users, CCPA for California users, etc.)
  • Security measures as described in this policy

Users in the European Union: Your data may be transferred outside the EU/EEA to countries that may not provide an equivalent level of data protection. By using the APP, you explicitly consent to these transfers.

8.6 Your Privacy Rights

Depending on your location, you have the following rights regarding your personal data:

Access: Request a copy of the personal data we hold about you

Rectification: Correct inaccurate or incomplete data

Deletion: Request deletion of your personal data (subject to legal retention requirements)

Restriction: Request limitation of processing of your data

Objection: Object to processing based on legitimate interests

Portability: Receive your data in a structured, machine-readable format

Withdraw Consent: Withdraw consent for data processing at any time (does not affect the lawfulness of processing before withdrawal)

To exercise these rights, contact us at: hello@apparentgroup.co

We will respond to your request within 30 days. Please provide your account email and specify which right(s) you wish to exercise.

For EU users: You have the right to lodge a complaint with your local data protection authority.

8.7 Children’s Privacy

The APP is not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If we discover that a child under 13 has provided us with personal data, we will delete it immediately.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us at hello@apparentgroup.co.

For users aged 13-18: If you are between 13 and 18 years old, please ensure you have parental or guardian consent before using the APP.

8.8 Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction, including:

  • Encryption of data in transit (HTTPS/TLS)
  • Encrypted storage of sensitive data
  • Access controls and authentication
  • Regular security audits and updates
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8.9 Cookies and Tracking Technologies

The APP may use cookies and similar tracking technologies to enhance user experience and collect usage data. These may include:

  • Essential cookies: Required for APP functionality
  • Analytics cookies: Track usage patterns and performance
  • Preference cookies: Remember your settings

You can manage cookie preferences through your device settings. Disabling certain cookies may limit APP functionality.

8.10 Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Notify you through the APP or via email
  • Request your consent for material changes where required by law

Your continued use of the APP after changes take effect constitutes acceptance of the updated Privacy Policy.

9. USER RESPONSIBILITIES AND PROHIBITED CONDUCT

9.1 Acceptable Use

Users must:

  • Use the APP only for lawful purposes
  • Upload only photos they own or have permission to use
  • Respect intellectual property rights of others
  • Provide accurate information when creating an account
  • Keep login credentials secure and confidential

9.2 Prohibited Activities

Users must NOT:

  • Upload photos containing illegal, harmful, or inappropriate content
  • Upload photos of other people without their consent
  • Upload copyrighted images without authorization
  • Use the APP to create designs for illegal purposes
  • Attempt to hack, reverse engineer, or disrupt the APP
  • Create multiple accounts to abuse free trials
  • Share account credentials with others
  • Use automated systems (bots) to access the APP
  • Upload images containing minors in private settings
  • Create content that infringes on others’ privacy rights

9.3 Content Moderation

We reserve the right to:

  • Review user-uploaded content for compliance
  • Remove content that violates these Terms
  • Suspend or terminate accounts that violate these Terms
  • Report illegal content to authorities when required by law

10. DISCLAIMERS AND LIMITATION OF LIABILITY

10.1 APP Availability

We strive to provide reliable service but do not guarantee that the APP will:

  • Be available at all times without interruption
  • Be error-free or bug-free
  • Process images with 100% accuracy
  • Generate results that meet your exact expectations

We may temporarily suspend access for maintenance, updates, or security measures without notice.

10.2 AI-Generated Results

The APP uses artificial intelligence to generate designs. Users acknowledge that:

  • AI results are automated and may not always match expectations
  • Design quality depends on input photo quality and clarity
  • Results are suggestions and may require professional review for actual implementation
  • We do not guarantee specific results or outcomes
  • Generated designs should not be considered professional architectural or design advice

10.3 Limitation of Liability

To the fullest extent permitted by law, Apparent Group Limited shall not be liable for:

  • Any indirect, incidental, special, consequential, or punitive damages
  • Loss of profits, data, or use
  • Damages resulting from APP errors, interruptions, or security breaches
  • Costs of implementing designs generated by the APP
  • Decisions made based on AI-generated designs

Maximum Liability: Our total liability for any claims related to the APP shall not exceed the amount you paid for your subscription in the 12 months preceding the claim.

10.4 User Indemnification

You agree to indemnify and hold harmless Apparent Group Limited, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from:

  • Your use or misuse of the APP
  • Your violation of these Terms
  • Your violation of any third-party rights
  • Content you upload or create through the APP

10.5 Force Majeure

We are not liable for any failure or delay in performance due to circumstances beyond our reasonable control, including natural disasters, acts of government, internet service failures, or other force majeure events.

11. TERMINATION

11.1 Termination by User

You may terminate your account at any time by:

  • Deleting the APP from your device
  • Canceling your subscription through your device’s settings
  • Contacting us at hello@apparentgroup.co to request account deletion

Upon termination, you will lose access to your design history and Pro features.

11.2 Termination by Us

We reserve the right to suspend or terminate your account immediately if:

  • You violate these Terms
  • You engage in fraudulent or illegal activity
  • Your account poses a security risk
  • You abuse or harass our staff or other users

11.3 Effects of Termination

Upon termination:

  • Your access to the APP will cease
  • Your subscription will not be refunded (except as required by law)
  • Your design history may be deleted after 30 days
  • Certain data may be retained for legal compliance

12. MODIFICATIONS TO TERMS

We reserve the right to modify these Terms at any time. When we make changes:

  • We will update the “Last Updated” date
  • For material changes, we will notify you through the APP or via email
  • Continued use of the APP after changes take effect constitutes acceptance

If you do not agree to modified Terms, you must stop using the APP.

13. GOVERNING LAW AND DISPUTE RESOLUTION

13.1 Governing Law

These Terms are governed by the laws of the Hong Kong Special Administrative Region, without regard to conflict of law principles.

13.2 Jurisdiction

For Business/Professional Users: Any disputes shall be subject to the exclusive jurisdiction of the courts of Hong Kong.

For Individual Consumers: Disputes shall be resolved in accordance with the laws and courts of your country of residence.

For EU Residents: EU consumers may access the European Commission’s online dispute resolution platform at: http://ec.europa.eu/consumers/odr/

13.3 Arbitration (where applicable)

For users in certain jurisdictions, disputes may be subject to binding arbitration. Check local laws for applicability.

14. MISCELLANEOUS

14.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Apparent Group Limited regarding use of the APP.

14.2 Severability

If any provision of these Terms is found invalid or unenforceable, the remaining provisions shall remain in full force and effect.

14.3 Waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision.

14.4 Assignment

You may not assign or transfer your rights under these Terms. We may assign our rights to any affiliate or successor.

14.5 Language

These Terms are provided in English. Translations may be provided for convenience, but the English version shall prevail in case of conflict.

15. CONTACT INFORMATION

For questions, concerns, or requests regarding these Terms or your privacy:

Apparent Group Limited FLAT/RM 05-06 HOLLYWOOD PLAZA 610 NATHAN ROAD, 18/F, KL Hong Kong

Email: hello@apparentgroup.co Website: https://decorai.life

For Privacy-Related Inquiries: Email: hello@apparentgroup.co

For Support: Access support through the APP’s Settings menu or email hello@apparentgroup.co

By downloading, accessing, or using Decor AI, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions and Privacy Policy.